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Some thoughts on passing as an extrovert November 11, 2007

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A lot of professional project management consultants choose to pass rather than reveal their true colors. We choose to pretend to welcome people to our cubes, to speak up during the unending roll of meetings, and to actually leave our space in order to find out what is going on. In other words, we choose to pass as extroverts rather than the introverts we truly are. In some cases this transformation is so extreme that our friends and family would not recognize us inside the business environment.

It gets worse. Almost all of the business advice is written by extroverts for extroverts. The structure of business emphasizes the skills of extroverts (e.g. willingness to communicate trivial details, ability to endure the company of a number of people for hours on end) rather than the talents introverts bring to the table. So, where is the reference for the rest of us?

So, what is a dedicated project manager who also happens to be an introvert to do? I don’t mean in terms of passing. I mean what do we do in terms of genuinely aligning our personal preferences with the needs of our project teams? How do we stop pretending and start really getting involved?

First, we have to accept that an introvert who leads does not do so in the same way that an extrovert does. An extrovert leads by using his charisma and ability to connect to draw others into his circle. It’s kind of like encountering a jamming field inside of which the target’s mind doesn’t work quite right. An introvert leads by understanding and assisting others in understanding what needs to be done.

Second, we have to toss the PMBOK in the circular file. Yes, I know it’s popular with project management wonks and introverts of all descriptions. It gives us a handy reference and the ability to create hundreds of useless documents to hide behind. At it’s worst, we can use the thing as a “cookbook”, a step-by-step guide to miserable failure.

The seductive allure of process, any process, needs to be discarded in favor of honest self-reflection and analysis. Most processes serve to record information for extroverts, who have memories like mayflies anyway. What we need is to focus our attention on understanding what is happening, why it is occurring, and how we can get our teams to act in a way that will restore blessed silence as quickly as possible.

To do this we need data. Lots of data. Fortunately most modern introverts are class-A infovores, and we have access to wellsprings of information exceeding our ancestors’ fondest dreams. While the extroverts go out and glad-hand, we have the ability to figure out what’s really going on. Don’t let your lack of knowledge regarding “accounting” or “technology” or “fruit-juice” stop you either; it’s all data and it all obeys structured rules regarding its analysis. Learn the rules, sort the data into models, and work it out.

Finally, get out of the front lines. We are introverts, not extroverts. It’s not necessary for us to speak with everyone, all the time, everyday. Find an extrovert on the team, appoint him “team leader” or some such nonsense, and let him speak up and field questions. This kind of front-office/back-office approach to project management (whether done with a team leader or two project managers) can produce impressive results.

Good luck, my fellow introverts, and remember: it is no longer considered ok to growl at the person who comes into your cube for the fifteenth time that day to discuss his potted plants.

7 Costly Small Business Marketing Mistakes Every Entrepreneur Must Avoid November 6, 2007

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Everybody makes mistakes and entrepreneurs are no exception. But for an entrepreneur with a limited budget, committing mistakes too often can be very costly. It is an open secret in the business world that most of the mistakes that can be committed in business have been committed; so why not just learn from them, saving you the agony of committing them yourself.

With that said, here are 7 costly small business marketing mistakes every entrepreneur must avoid:

1. An Incongruent Marketing Message

To effectively sell your product or service, your customer has to “get” the marketing message. A customer-centric marketing message educates your prospects and persuades them to become customers. Too many small businesses make the mistake of focusing their message on the product or company, instead of how the prospect would benefit by purchasing their product. Prepare the right marketing message with some of these in mind:

• Identify the prospect’s problem.

• Explain to the prospect why the problem should be solved immediately and explain why your product or service is the right solution to their problems.

• List the benefits your prospects would enjoy upon purchasing your product and provide an unconditional guarantee to allay any fears they may have.

2. “Spray-and-Pray” Marketing Instead Of Precision Marketing

The days of marketing as a zero-sum game are over. You must demand accountability from your marketing efforts, expecting tangible results in the form of a healthy ROI (return on investment). Differentiate your marketing messages and target them to meet the specific needs and wants of your prospects and customers.

Many small businesses are guilty of the dreaded “spray-and-pray” marketing ideology, which inevitably drains their resources to the point where it very often leads to their demise.

Do not commit this same mistake, but instead practice precision marketing, where every aspect of your marketing and advertising efforts are measured and tracked for maximum returns.

3. Failing To Realize Marketing Is About Value Creation

To create a sustainable small business, you have to market something of value to the prospect and customer. Marketing is your business and creating value for your customers should permeate through all your marketing efforts. Strive to always over-deliver because customers love to receive more than they expect and the easiest way to do so is to develop a thorough understanding of their wants and desires.

4. Selling Instead Of Educating

You must have heard about the age-old principle that “people love to buy but hate being sold to.” It is a principle that will continue to hold true for ages to come, but unfortunately, many small businesses still fail to adhere to it. The fastest way to get rid of a prospect is to try forcing a sale out of him or her.

Education-based marketing, however, is a powerful marketing strategy to overcome this problem of being sold to. This strategy makes use of giving away valuable information, educating your prospect about the benefits of owning your product or using your service, offered to them as free reports, video cassettes, CDs, or DVDs in exchange for their contact information.

It is a strategy that builds trust with the prospects resulting in a much higher closing ratio. So, forget about throwing a sales pitch and try educating your prospects instead for a higher conversion rate.

5. Failing To Test

The biggest mistake any entrepreneur can make with their business is the failure to test every possible variable most important to their customers. This applies to both online and offline marketing efforts.

I can understand if small businesses faced more difficulty with market testing because of limited budgets years ago, but the Internet has done away with this excuse. It has become so cheap to conduct price tests and sales copy tests and identify what campaigns, keywords, and metrics give you the best ROI online that not testing any of these has become a cardinal sin.

6. Not Following Up With Prospects Or Customers

Small businesses spend a great sum of money acquiring customers, which makes it all the more difficult to understand why many of them don’t follow up with their customers, or even their prospects after the “front end” sale.

It has been well documented that true riches are to be found in the backend sales and the reason for this is simple. If a customer or prospect raises his or her hand to do business with you, it means an element of trust has been established and a business relationship is ready to be formed. They are more then likely to buy from you repeatedly if you make it a point to capture their contact information and develop a follow-up system for communicating with them frequently.

7. Selling To The Wrong Target Market

Never assume that your product or service will appeal to a general audience because this assumption has profoundly resulted in many small businesses shutting up shop. Large businesses are guilty of this too, but you can save yourself from committing such a rash mistake by asking yourself these two questions:

• Who are your customers, or who is your target market?

• Who will use your service, or who will buy your product?

Answer these questions with absolutely clarity and segment these markets by demographics and psychographics to zero in on your ideal customer. The time spent doing this correctly will add nicely to your bottom line.

Just remember that to succeed, you must be prepared to fail, so don’t fear the eventual mistake but learn from it.

Google’s big mobile splash: Handicapping the winners and losers November 5, 2007

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Google is reportedly rolling out its mobile operating system and one thing is clear: It’s going to make a big splash. The question is who will drown in Google’s wake?

The reports about Google’s Android phone software are multiplying at a rapid rate. The New York Times did a big profile of Andy Rubin, the guy behind Google’s mobile plans (you don’t think that access would have been granted if this launch wasn’t happening do you?). Rubin joined Google when the search giant bought his company–Android–in 2005. News.com’s Tom Krazit reports that Google will announce its mobile phone software stack Monday and has some detail on the 30 companies lined up as partners.

But once the details emerge the real handicapping begins. What’s the impact of Google’s mobile moves? Will Google really reshape the wireless industry? Here’s a look at some of the winners and losers and a few companies left on the fence:

Winners:

* Google: The search giant has managed to line up a big chunk of the wireless industry, cordoned off some mobile advertising inventory and may have found away to commoditize the wireless operating system. If reports are to believed Google’s operating system won’t appear until the middle of 2008. Couple Google’s Android plan with its OpenSocial movement and the search giant looks like it can rally partners with mutual interests.
* Sprint: The wireless carrier is struggling and needs a plan. By aligning with Google–by most counts Sprint will be on the partner roster–Sprint may give itself a much needed spark. This effect may be magnified if Verizon Wireless isn’t on board with Google. AT&T isn’t expected to get cozy with Google yet.
* Developers: Google’s mobile software stack is giving developers some open field to play with. I’ll be one of the many who will be curious to see what they do with it. At the very least, Google is giving developers another software development stack to tweak. This is part of Google’s new openness–moving away from proprietary software where it makes sense, meaning accelerating the growth of the Web overall, breaking down the old order and creating more inventory to monetize.
* Open source: Google’s Android is expected to integrate parts of Linux. This is a mobile victory for the open source movement in what remains a proprietary wireless world. The leading mobile software players are all proprietary.
* Handset makers: Google’s mobile software stack sounds like it’ll come cheap–like free. This fact enables handset makers to push the envelope on the hardware side of the equation. Add it up and you may get cheaper phones with more features and maybe even a cut of ad revenue.

Yet to be determined:

* Apple: A few folks have taken Google’s leap to surmise that Apple will be hurt somehow. There may be some potential impact, but there’s a cure for this line of thinking. Repeat after me: Apple sells hardware. Apple sells hardware. Apple sells hardware. Think about it. Apple’s game is selling Macs, iPods and iPhones. Sure software helps, but Apple lives and dies by hardware sales. With that perspective, Google’s mobile operating system doesn’t look like that big of a threat. Apple wasn’t planning for OS X to dominate the mobile world anyway. And if Google gets too much mojo Apple could just sell you iPhones with Google preloaded. After all, Google CEO Eric Schmidt is on Apple’s board of directors.
* Microsoft: The open source supporters and technology’s talking heads will try to lead you to believe that Windows Mobile is toast. Don’t hold your breath. Windows Mobile is entrenched, has a big footprint in the corporate world and is a key partner to wireless carriers and developers. Whatever Google cooks up isn’t likely to change that equation overnight. Just like Windows vs. Linux it’s not a zero sum game.
* Consumers: Mobile phone users will apparently get better software out of this Google move. But if the trade off is more ads on your phone it may be a wash for some.

Losers:

* Palm: Man it gets tiring kicking Palm, but it’s clear this former high flier has major problems. Wasn’t Palm trying to cook up its own Linux based operating system? Yup. It’s late to the party and looks like Google will get any momentum that may come its way. The Palm OS is rapidly becoming a footnote to the history of the wireless market.
* Wireless carriers’ current business model: Wireless carriers have a model that is extremely controlling. These companies tell you what handsets you can buy, what you download and impose limitations. Google’s software could pry the standard wireless model open. What carriers wind up in the loser category vs. yet to be determined remains to be seen. AT&T and Verizon Wireless are entrenched and aren’t going to be immediately impacted. Sprint will be a winner. In the grand scheme of things, Google is nibbling away at the standard wireless business model.

Official: MySpace joins Google’s “OpenSocial” platform November 4, 2007

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I never saw this coming but it makes a whole lot of sense.

MySpace have announced that they’re supporting Google’s OpenSocial APIs in favor of building out its own third-party developer platform.

From the press release:

MySpace, the world’s largest social network, and Google, Inc. (NASDAQ: GOOG) today announced that they are joining forces to launch OpenSocial— a set of common APIs for building social applications across the web. The partnership spearheads an initiative to standardize and simplify the development of social applications. Today’s announcement underscores MySpace’s commitment to supporting standards that foster innovation in an increasingly social Web.

TechCrunch has published notes from the official press call, where Google CEO Eric Schmidt is reported as saying “we’ve been working with MySpace for more than a year in secret on this”. Wow. That’s got to be one of the best kept secrets in Silicon Valley for quite some time.

TechCrunch says that Bebo have also signed on, adding to an array of partners which now includes: Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING.

That’s some serious ammunition to backup Google’s combine and conquer strategy in taking on Facebook.  How will the latter respond? As Mike Arrington says, Will Facebook now be forced to join OpenSocial?

Are ‘Guerrilla SOA’ and Web 2.0 one in the same? November 4, 2007

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In recent weeks, we’ve been talking about ‘Guerrilla SOA,’ a term put forth by Jim “World Wide” Webber, as an effective strategy for bringing service-oriented methodologies and solutions into SOA-resistant organizations.

Both Guerrilla SOA and Web 2.0 emphasize rapid, lightweight Web-based solutions to pressing problems

Now, a discussion by analysts in the latest BriefingsDirect SOA Insights podcast raises Guerrilla SOA thinking to a whole new level — that it’s actually part of the Web 2.0 phenomenon.

(Podcast leader Dana Gardner also provided more insights on the Guerrilla SOA-Web 2.0 connection in a panel discussion I hosted as part of this week’s SOA in Action virtual conference. I’ll post more details as the archived links become available.)

SOA Insights panelist JP Morgenthal said the Guerrilla SOA/Web 2.0 approach is well suited for smaller organizations that don’t have the time and resources to sit and plan grand SOA/EA strategies — they just need to get things done and do what they can to clear up backlogs: “They don’t spend their time sitting there wondering, whether they’re going to do Web services or SOA. It’s more like 1,500 calls coming in a day, they’re being bombarded, and yet they still have to get stuff done.”

Analyst Tony Baer agreed that conceptually, Guerrilla SOA and Web 2.0 are similar. “I’m sure there are probably purists who would probably come up with their own unique definitions to reflect the idiosyncrasies of each of the terms, but, I think it refers to an overall style… It’s the same drive that’s basically made agile-development techniques so popular. The idea is that we have pain points we need to address today, but we need a planning methodology that’s robust enough so that we don’t keep chasing our tails. At the same time, we also need technologies we can use to make this simple.”

Tony also pointed to the irony that REST is considered to be a faster and simpler deployment mechanism than conventional Web services. Not too long ago, conventional Web services were touted as a simpler alternative to an earlier incarnation of SOA, which was CORBA, he pointed out. “As we started getting a little more experience working with some of those Web-services technology, we realized that maybe we didn’t always need those complicated SOAP headers. So, why not dispense with that, because most of our needs right now are for simple things like fetching data.”

The irrepressible Jim Kobelius chimed in with a new acronym, proposing that the new architecture be called GOA, which could mean one of two things — “Guerilla Oriented Architecture versus Governance Oriented Architecture.” Or, taking the WOA acronym a step further, meaning “Water-cooler Oriented Architecture” versus “Web Oriented Architecture.” We all know that this is where the real collaboration and information sharing takes place within organizations. And, in many ways, is Web 2.0 not is making the world one giant water cooler?

Dana also wondered out loud if the horizontal collaboration and service development and sharing that is now possible across organizational boundaries and across the globe is not making the corporate structure as we have know it irrelevant. “The corporations traditionally needed to exist because of the requirement of huge capital brought together in large R&D budgets to solve massive technical problems. They’re being overshadowed by groups of 8 to 10 people that then create a startup using their credit cards, access to Web services, and low-cost computing, storage, and networking.”

When rockers cut ties from labels November 4, 2007

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Trent Reznor of the band Nine Inch Nails walked into the Santa Monica, Calif., headquarters of Musicane last month and stunned the start-up’s employees with his tech knowledge and fierce attention to detail. Typically, when artists sign on with Musicane, a company that helps musicians distribute their music online, they are satisfied with letting Musicane’s programmers, administrators, and designers make the decisions, said CEO Sudhin Shahani. (After all, William Adams, or “Will.i.am,” of the Black Eyed Peas is the company’s marketing chief.)

But Reznor had his own ideas about bit rates, Web design, and pricing. He even toiled over the text messages customers would receive when their purchases were confirmed. And all this work was for someone else’s album. Reznor had hired Musicane to provide fulfillment for The Inevitable Rise and Liberation of NiggyTardust a record by rapper Saul Williams, which went on sale Thursday on Williams’ site. Reznor was the album’s producer.

“Trent is well-informed, articulate and is very knowledgeable about technology,” Shahani said. “We had a great meeting, but he didn’t hesitate to disagree or say what was on his mind. He was extremely detail-oriented. There’s not a word on the site that he didn’t read or, most likely, write himself.”

Reznor last month left music label EMI, and the administrative tasks he undertook for Williams could teach him some valuable lessons. Nine Inch Nails, Radiohead, Oasis, Madonna and a growing number of other artists have fled the big record companies and are taking more control of their music distribution. While striking out on their own offers more freedom, the performers also lose the label’s prodigious distribution and marketing muscle.

Vikramaditya Jain and Sudhin Shahani

Credit: Nabil Elderkin

Vikramaditya Jain and Sudhin Shahani,
the Musicane co-founders.

In the future, these musicians may find themselves being forced to make decisions about technology, customer service, and marketing. That’s where companies like Musicane, Indie911, Fuzz, Snocap, TuneCore, and dozens of others come in. They offer to free artists from the music-label yoke by helping them manage the chores that come with selling music online.

In the case of NiggyTardust, Musicane distributes the digital downloads, accepts credit card transactions, and provides customer service. Shahani declined to say what the company charged Williams for the service, but he did say Musicane typically receives a 20 percent cut of all transactions.

The company, founded by Shahani, 24, and Vikramaditya Jain, 25, also provides promotion assistance by providing artists with a media player that fans can embed on Web sites, blogs, and social-network profiles.

The player presents a performer’s music, videos, photos, and text, and allows fans to buy music or merchandise without being sent to a new Web page. Snocap has a similar tool, which it refers to as a digital-music vending machine.

Music promotion is vital to Internet music sales because this is the area where the labels are supposed to be strongest. As Shahani pointed out, the “labels are expert at making stars.” While the Internet allows anyone to boost their profile by posting a Web page, how is an unknown act supposed to get heard when legions of performers are doing the same thing?

Cover art

Credit: Saul Williams

Cover art for Saul Williams’ The Inevitable
Rise and Liberation of NiggyTardust
.

The Internet shouldn’t be sold short as a platform to introduce new stars, Reznor said in an interview Tuesday. The Web is starting to replace some of the traditional methods that record companies have used to promote acts, such as radio and music magazines. Yet, he’s not totally sold on the popular belief that MySpace.com can help up-and-coming bands find an audience.

“I don’t go on MySpace,” Reznor said. “I find it chaotic, and it looks ugly to me. I’ve been going to more and more blogs to discover music. I think they’re replacing radio stations and music magazines. I don’t trust what Rolling Stone has to say. I don’t believe them anymore. I go to a few Web sites that have similar tastes as I do.”

Another factor that has irked music fans about downloads is copy-protection schemes. Musicane allows artists to choose whether they want Digital Rights Management (DRM) software attached to their music or not. In Williams’ case, he and Reznor chose to deliver the songs in an MP3 format free of DRM. This allows users to play the songs on iPods, Zunes or any digital-music player.

Musicane also enables performers to offer music at different bit rates. Williams and Reznor decided to offer a choice of bit rates depending on how much fans forked over for the music. NiggyTardust can be obtained for free, but at that price the songs are only available at 192Kbps. For a $5 donation, buyers get music at 320Kbps or the higher-end FLAC lossless format.

The technology is there to make bands their own music distributors, but there is still a learning curve. For some, the transition has not been without its bumps. Last month when Radiohead released a digital version of its latest album, In Rainbows, some fans were miffed when heavy traffic at Radiohead’s site caused long delays in downloading music.

And then there’s the question of whether Musicane and similar services make sense for unknown acts that are still trying to build followings.

“For established musicians, it’s a different ballgame,” said Susan Kevorkian, a digital music analyst with IDC. “For bands who have worked with labels over the years and who have developed followings, the technology is in place to reach their fans much more directly without needing labels’ marketing expertise. But for emerging groups to leverage the same technology to attract a following is a long row to hoe.”

A motorcycle that’s fast, silent and green November 4, 2007

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The orange safety bracelet that connects a driver’s wrist to the ignition key on the Zero X motorcycle resulted from customer feedback, Zero Motorcycles founder Neal Saiki explained. The Zero runs on lithium-ion batteries rather than gas. As a result, the engine doesn’t make any noise. Before the safety bracelet, riders would dismount, forget they left the engine running, and send the bike on a ghost ride after accidentally twisting the throttle. The bracelet flips the key to the off position.

I handled the throttle with extreme caution on my test ride. I almost ran over Saiki, but that was due to driver incompetence. More on that later.

The Scotts Valley, Calif.-based company hopes to ride the growing interest in green vehicles with a line of electric two-wheelers. The company’s first model, the Zero X for dirt bikes, can already be bought directly from the company for around $6,900. Google co-founder Larry Page bought one.

Click here to Play Video: Battery-run motorcycle speeds to 60 mph
CNET News.com’s Michael Kanellos stops by to take a look at one of Zero Motorcycles’ bikes and take it for a test drive.

In the next few months, Zero Motorcycles will try to come out with a street-legal commuter motorcycle that will be slightly larger and more powerful than the Zero X (along with having the lights and turn signals necessary for street riding). Later, it will follow with a scooter.

Several companies–including Tesla Motors, Zap, Phoenix Motorcars and Wrightspeed–have laid plans to deliver all-electric cars to the market. Tesla’s is due later this fall.

But Motorcycles have drawn fewer entrants. Vectrix has released an all-electric scooter with nickel batteries that costs $11,000, and a few other companies have touted newer versions of the electric bike. Major manufacturers and venture capitalists, however, have not yet flocked to the field.

Zero executives, though, assert that motorcycles may be a better fit when it comes to battery-powered vehicles. At $6,900, the bike will be comparable with many 250cc gas-burning motorcycles.

“We’re selling a bike that outperforms the ones with gas engines at the same price, and the price is going down,” said acting CEO Damon Danielson.

The Zero X will only go 40 miles on a single charge, far less than a gas bike and less than the 70-mile Vectrix. Still, that’s enough for most motocross drivers and street-bike commuters, and the street version will go farther. The average U.S. driver only goes about 25 miles to 30 miles a day, according to several studies.

Motorbikes go green The battery can be recharged in two hours. Motocross professionals also can buy a spare battery for $2,500.

Compare that to the commuter car coming from Think. The car will go about 100 miles on a charge, but it is expected to cost around $35,000 before the battery lease. Tesla will have a sedan in 2009 that will go about 200 miles, but these will cost probably close to $70,000. Electric cars take about three to five hours to fully charge.

Will a 40-mile motorcycle be accepted by consumers while $35,000 cars that have trouble doing a quick San Jose-San Francisco loop be rejected? No one knows, but Zero can at least claim it is eroding the price delta more rapidly than other electric vehicle vendors.

Approximately 1.1 million motorcycles are shipped to U.S. customers annually, according to the Motorcycle Industry Council. Worldwide, motorcycle sales account for $45 billion in sales, according to Danielson.

Getting a bike certified for street riding is somewhat simple, Danielson added. For Zero to convert a motocross bike into a street machine only requires a few modifications, such as adding turn signals and lights. Safety certification and testing takes about 9 to 12 months and costs about $100,000, he said.

Testing a new car involves several crash tests and prototype testing, a process that can consume years and millions of dollars.

Transportation agency officials “figure with motorcycles, you are on your own,” Saiki said.

Helicopters to cycles
Saiki has worked on various transportation problems for years. Among other projects, he headed up a group that built the DaVinci IV, a human-powered helicopter and a prop plane for NASA that reached 80,000 feet. He’s also designed mountain bikes for, among others, Trek and Santa Cruz Cycles.

Like other electric vehicles, the key to the Zero is the battery pack. The lithium-ion cells in the battery come from a third-party manufacturer, which sells the same cells to the power tools industry. Zero, though, arranges the cells in a particular way to prevent runaway thermal reactions, the phenomenon that causes notebooks to explode. Saiki would not go into technical detail, but said patents are pending on the battery pack. If major manufacturers like Honda get into the market, Saiki said, Zero will likely try to market its battery to them.

The battery pack also gets cooled by being exposed to wind, another advantage battery motorcycles have over cars, he added. While Zero sells the bikes directly, it is trying to line up distributors. The Zero X weighs only 120 pounds (with 40 pounds of that going to the battery). As a result, it costs just a few hundred dollars to ship and can fit into a cardboard box. The company hopes to sell through big-box retailers.

Racing associations, for one, are keenly interested in electric bikes. Several tracks have been shut down in California in the face of suburban sprawl.

“The big problem they have is the noise,” Saiki said.

Fumes are an issue, too. In Canada, races take place indoors in the winter. Fumes have to be ventilated out of the building. Opening the doors would freeze the spectators, he said. Because electric bikes have better acceleration than gas bikes, but can’t drive as far, the associations are contemplating creating a new category for electrics, called “electricross.” Several pros have test-driven the bike already.

The verdict
My own test-drive was a blast.

In an early part of the test-drive, I turned the throttle a bit and found myself heading toward Saiki, but I hit the brakes and avoided hitting a dumpster. It was definitely faster than I expected, and this was when I had the governor on, which slows acceleration and maxes the top speed at 30 miles per hour. (James Martin, CNET photographer, sort of sideswiped the rear wall of a restaurant in his initial foray.)

But after about 10 minutes, I felt fairly comfortable and switched off the governor. The bike zipped to 30 miles per hour and faster in a few seconds. At 120 pounds, it was also somewhat easy to maneuver and balance.

Even better, though, was the sound. Unlike regular motorcycles, the tinny, sharp whine is completely absent. The only sound comes from the chain. If you could put something like this in a snowmobile, the raging controversy over those might end.

Leopard’s Finder Cover Flow: Yuck! November 4, 2007

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Cover Flow, the file picker interface in iTunes, is now a standard view option in Mac OS X Leopard. Some see it as a great leap forward and others want it banished, hidden deep in some preferences pane.Some users say Cover Flow’s view, which presents the first pages of a set of documents, brings the user closer to the document than other views, presenting users with more information than a file name or small icon. A tuaw.com reader named PoorBoy offers a good example of the philosophy:

We can grasp the large-scale visual representation (the real thing, actually) ten times faster than some abstract file name, and with one tenth the effort. That’s how we have evolved to function. And we love leverage: small flick of finger, big bang. Makes us happy. It sums up over a day, believe me.

List view is looking old already, like source code, a lowly hardware layer about which I don’t want to know, an engine compartment, all dirty and complicated. Just show me my documents, and quick.

Others don’t buy into PoorBoy’s thesis. I’ve never cared for this interface wherever it’s found, whether it’s Windows Vista’s Flip3D “graceful three-dimensional view,” or Cover Flow in iTunes. Come on!

Take the Cover Flow Poll at the bottom of the story

In spite of that prejudice, I recognize in iTune’s music catalog context, that it could be hard to match up an audio experience (music) with a visual finding method. And some people create strong identifications with the cover art of their music and artists. But finding a document on your hard drive is a much different task than finding music in iTunes.

Why Cell will get the hard sell November 4, 2007

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The world is casting its gaze on the Cell processor for the first time, but what is so important about it, and why is it so different? The backers of the processor are big names in the computer industry. Cell

A Cell processor in every home is the ambition

IBM is one of the largest and most respected chip-makers in the world, providing cutting edge technology to large businesses.

Sony will be using the chip inside its PlayStation 3 console, and its dominance of the games market means that it now has a lot of power to dictate the future of computer and gaming platforms.

The technology inside the Cell is being heralded as revolutionary, from a technical standpoint.

Traditional computers – whether they are household PCs or PlayStation 2s – use a single processor to carry out the calculations that run the computer.

The Cell technology, on the other hand, uses multiple Cell processors linked together to run lots of calculations simultaneously.

Order of magnitude

This gives it processing power an order of magnitude above its competitors.

Whilst its rivals are working on similar technology, it is Sony’s which is the most advanced.

The speed of computer memory has been slowly increasing over the last few years, but the memory technology that accompanies the Cell is a huge leap in performance.

Cell

They hope that the Cell processor can become the dominant technology in the living room, shutting out their rivals

 

Using a technology called XDR, created by American firm Rambus, memory can run up to eight times faster than the current standard being promoted by Intel.

Perhaps more important than any of the technology is the Cell’s role in the imminent “war on living rooms”.

The big trend predicted for this year is the convergence of computers with home entertainment devices such as DVD players and hi-fis.

Companies like Microsoft and Sony believe that there is a lot of money to be made by putting a computer underneath the TV of every household and then offering services such as music and video downloads, as well as giving an individual access to all the media they already own in one place.

Tactical move

Microsoft has already made its first tactical move into this area with its Windows Media Center software, which has been adopted by many PC makers.

Sony had a stab at something similar with the PSX – a variation on the PlayStation – last year in Japan, although this attempt was generally seen as a failure.

Both companies believe that increasing the capabilities of games consoles, to make them as powerful as PCs, will make the technology accessible enough to persuade buyers to give them pride of place on the video rack.

Cell processor

Sony, Toshiba and IBM unveil the Cell

Sony and IBM want to make sure that the dominance of the PC market enjoyed by Microsoft and Intel is not allowed to extend to this market.

By creating a radically new architecture, and using that architecture in a games console that is sure to be a huge seller, they hope that the Cell processor can become the dominant technology in the living room, shutting out their rivals.

Once they have established themselves under the TV, there is no doubt that they hope to use this as a base camp to extend their might into our traditional PCs and instigate a regime change on the desktop.

Cell is, in fact, specifically designed to be deployed throughout the house.

The links between the multiple processors can also be extended to reach Cell processors in entirely different systems.

Vast home network

Sony hopes to put Cells in televisions, kitchen appliances and anywhere that could use any sort of computer chip.

Each Cell will be linked to the others, creating a vast home network of computing power.

Resources of the Cells across the house can be pooled to provide more power, and the links can also be used to enable devices to talk to each other, so that you can programme your microwave from your TV, for example.

This digital home of the future depends on the widespread adoption of the Cell processor and there are, as with all things, a number of reasons it could fail.

Because the processor is so different, it requires programmers to learn a different way of writing software, and it may be that the changeover is simply too difficult for them to master.

You can also guarantee that Microsoft and Intel are not going to sit around and let Cell take over home computing without a fight.

Microsoft is going to be pushing its Xbox 2 as hard as possible to make sure that its technology, not Sony’s, will be under your tree next Christmas.

Intel will be furiously working on new designs that address the problems of its current chips to create a rival technology to Cell, so that it doesn’t lose its desktop PC dominance.

If Cell succeeds in becoming the living room technology of choice, however, it could provide the jump-start to the fully digital home of the future.

The revolution might not be televised, but it could well be played with a videogame controller.

Alzheimer’s cold sore virus link November 4, 2007

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Evidence is building that the cold sore virus may be linked to Alzheimer’s disease, an expert says. Cold sore

The cold sore virus has been linked to Alzheimer’s disease

In lab tests, Manchester University found brains infected with the herpes simplex virus, HSV-1, saw a rise in a protein linked to Alzheimer’s.

Scientists believe the discovery could pave the way for a vaccine that may help prevent the brain disorder, New Scientist magazine reported.

But such a breakthrough was a long-time off, experts said.

We need to carry out much more work into this, but the problem is people are quite sceptical of a viral link

Dr Ruth Itzhaki, of Manchester University

The researchers infected cultures of human brain cells with the virus and found a “dramatic” increase in levels of the beta amyloid protein – the building blocks of deposits, or plaques, which form in the brains of people with Alzheimer’s.

A similar increase was seen in the brains of mice infected with HSV-1.

In a separate experiment, the team stained brain slices taken from dead Alzheimer’s patients and found DNA from HSV-1 attached to the plaques.

Gene interaction

Previous research has established that HSV-1 is found in the brains of up to 70% of people with Alzheimer’s.

And a team from the University of Rochester Medical Center in New York found that it was more likely to cause a problem in people who carry a mutant version of a specific gene called ApoE4, which is involved in the breakdown of fats by the body.

They found the vast majority of Alzheimer’s patients they examined carried the gene – and suspect that it works to make HSV-1 more active.

Scientists have still to establish a direct link between the virus and the disease, but the Manchester team believe the findings offer hope for the future.

Lead researcher Dr Ruth Itzhaki said: “Alzheimer’s is a multi-factorial disease, there are many different causes.

“But our work implies that for some a mixture of the gene variant and the virus could be contributing to it.

“In the future – although it is a long way off – people could even be immunised against the virus which could help protect people against Alzheimer’s.”

“We need to carry out much more work into this, but the problem is people are quite sceptical of a viral link.”

Professor Clive Ballard, director of research at the Alzheimer’s Society, said: “A link between the virus and Alzheimer’s disease was first suggested ten years ago.”

But he added: “More research is needed before we can establish how relevant it may be to the treatment of people with Alzheimer’s disease.”